CONNECTING
BEYOND
BOUNDARIES

4 - 5 July 2024

Palau de Congressos de Palma,
Palma de Mallorca, Spain

Speakers


Lineup

Mario Cucinella Architects

Mario Cucinella
Founder & Design Director of MCA

Boutique Group

Hicham Hassouni
Chief Strategy & Business Development Officer

Cook Belacevic Haffner and Partners

Sir Peter Cook
Director

Foster + Partners

Seif A. Bahaa Eldin
Senior Partner

JT & Partners

Joe Tabet
Managing Director

Parsons Saudi Arabia

Jacob Rinard
Vice President - Program Director

KSA & Bahrain, JLL

Maroun Deeb
Head of Project and Development Services

Consultant

Eng. Bakr Sindi
Chief Supply Chain Officer

CIPS MENA

Sam Achampong
Regional Managing Director

KAEC

Amr F Younes
Head of City Design & Construction

Our Series
Partners


Delegates

Media Partners

Supporting Partners

Event Numbers

EVENTS

+

SPEAKERS

+

SOLUTION PROVIDERS

+

BUYERS

0+

B2B MEETINGS

About
the Event


15th REDS 2024

Saudi Arabia’s Real Estate Market size is estimated at USD 69.51 billion in 2024, and is expected to reach USD 101.62 billion by 2029. Saudi Arabia has identified housing, tourism and commercial as some of its key projects under Vision 2030. As the demand continues to surpass supply in these sectors, owners, developers, operators, contractors, architects, designers and consultants are working wonders to create projects of the future, projects that redefine human limitations, projects that push the boundaries of possibilities. What they need are, right partners and products to count on.

Real Estate Development Summit provides a gateway to these possibilities. By efficiently putting your time to use for valuable knowledge exchange, guidance of the thought leaders and most importantly connecting you, to the right people with right requirement at the right time. Breaking the confines of the conventional, embark on this journey to explore the world of opportunities as we are Connecting Beyond Boundaries!

Whom Will
You Meet?


Owners
Developers
Operators
Architects
Designers
Contractors
Global Solution Providers
Consultants
Media & Associations

Features
of the event


Highlights
Pre-Qualified Delegates
Global Suppliers
Distinguished Speakers
Network of Industry Associations
Prior Notification of Attendees
Strategized Networking
Influential Media
Customized Business Meetings
Dedicated Account Managers
Engaging Agenda
End-to-end Seamless Experience
Decision Makers Only Platform

Face to Face
Meetings

The key offering of Summits organized by GBB are the prearranged, diligently curated B2B meetings scheduled for the delegates and suppliers. The invited delegates are prequalified based on a number of criteria including the projects represented, size of these projects, their decision making capacity and the budgets to source. They then provide their project requirements which is carefully matched with the offerings of the renowned global suppliers attending the summit. This robust process ensures high quality business matches, based on which the face to face meetings are organized with the help of dedicated account managers at the summit. Every meeting therefore is sure to be productive while leaving each attendee with long term and valuable business network.

Client
Testimonials


Testimonials

Testimonials


Clients

Well yeah, first off thank you to GBB for having me.  It’s actually been my first time in Saudi Arabia, so it’s been amazing to come and connect with lots of local suppliers and basically learn a bit more about what’s going on in the region. The talks have been super informative and yeah, energy levels have been high, and it’s been a great time, so thank you very much.

PERKINS & WILL

Head of Hospitality

My experience this year at the Real Estate Summit was really fantastic. We got to meet a lot of interesting suppliers and also some clients. So yeah, I think it was a great event.  So thank you to all the sponsors.  Thank you.

Kristina Zanic Consultants

Owner

So here are three reasons I love the GBB Summit. Number one, fantastic, insightful panel discussions from the industry leaders. Number two, I never get time when I’m in Dubai to have meetings with suppliers, developers, and contractors, and they bring them all to one place,  and I can meet them all.  So it’s a fab ecosystem.  And number three, I really get to touch and feel some of the products, and get introduced to some new products.  So, it’s a win-win for a designer like me.

Roar

Founder

This is my second time attending the Real Estate Development Summit.  And for us as an operator, it’s actually quite interesting to be here with a lot of developers in the room, with a lot of designers, consultants, and suppliers as well.  I was just telling the organizers now that it’s actually getting better and better.  So every year, we enjoy it more, we have more contacts to meet, we have new people to get to know.  And it’s an opening opportunity for everyone, especially this one in Saudi, which is a very important market.  So thank you.

Rotana Hotels

Corporate Vice President - Projects

I thought the events were very well run, that the panel was very well and thanks to our host of the panel. Now that the topics were very good, you know, social media and sort of where we are in a post-pandemic world, I think we are seeing a lot of shifts, and so I think it was really interesting and fun to come and be able to talk about that.

KEO International

Managing Director, Design Division

Hello everyone. I can that it’s a very well-organized summit, and I’m really happy to be part of it. It’s actually connecting us with so many parties in here and a hub for new ideas, and new thoughts and connecting us with new people.

The First Group

Vice President of Design

Thank you so much for the invitation. Amazing experience. You guys are improving every year. There is a huge difference even the one that we had in Saudi last year from the one we are in right now. So keep going! I think it’s really important, especially for the hospitality sector, to have events like this. Thank you so much!

DLR Group

Design Director | Principal

I’m so happy to be here at the summit. I met a lot of people, colleagues, and possible suppliers and a lot of opportunities. So I’m so glad to be here. In this kind of summit, you can see the reality of work and how you can connect with people. We love this kind of approach. Thank you

Luca Dini Design & Architecture

Head of Urban Design

I was attending the Hospitality Innovation Summit happening in Dubai at Al Habtoor City. Amazing suppliers at the event. It had an innovative element with the delegates and visitors that were there. We had an amazing panel on innovation from a destination perspective vs from a group and operators’ perspective. Thank you, team, for all the great work and looking forward to another event! Take care!

Ras Al Khaimah Tourism Development Authority

Head of Investments and Special Projects

It’s an absolute pleasure to be part of GBB’s organized events. This is the second hospitality event that I’m proud to be part of. The first one was an inaugural event in Riyadh, and now in Dubai. I think what’s most unique is the choice of very high-quality panelists and intriguing topics as well. So, it makes it a very nice combination of giving the platform to the suppliers and those vendors who would like to work in the industry, as well as the expert panels from the industry that are coming together to address some great key topics.

Diriyah Gate Development Authority

Development Senior Director

I would like to thank and congratulate GBB for the event. You get to meet all the suppliers and all the other people coming together. The panel discussions were also very meaningful. Looking forward to such events in the future.

Boutique Group

Executive Director of EPMO

It was great to be here at the HIS and connect with some of my colleagues. It was great to connect with the industry. I had a great time at the event connecting with people from across the industry, so it was an amazing experience.

Red Sea Global

Head of Design, Project Delivery

The quality of the people coming in both as delegates and suppliers are of very high standards and we are happy with the way the event has been and the event has been an eye-opener and a lot of contacts from Saudi Arabia. What I liked the most about this event was the flow of the event, not putting too much pressure as a business type, making both the delegates and suppliers feel comfortable and free. It’s a very informal atmosphere as well as a business type. The meetings have been conducted very well. We look forward to the next event!

CMC

C.O.O

We are representing Jaipur Rugs, and we produce handmade rugs and carpets. We are very happy to be present here as we find the Saudi Arabian market to be very prosperous, very exciting. We are confident that we can supply very high-quality products to the right clients in the market. The whole organisation of the event was very good. We found great buyers, and good contacts, and we are confident we can get a lot out of this event! Thank you GBB!

Jaipur Rugs

Senior Manager - Head of sales GCC

This is my first experience in this amazing event. Personally, I’m really impressed because we can give the same opportunity to create a proper business, a proper new relationship, and above all, regarding the sustainability aspect. I want to thank GBB for giving us this opportunity

Florim

Export Manager

Hello, I am the Vice President of Preciosa Lighting from Czech Republic.  I have to congratulate the GBB company for organizing such a beautiful event because we found very relevant contacts here, and relevant information and we see that the market in Saudi Arabia is booming and it represents a huge potential for not only for us as a producer of luxury lighting but as well for investors coming to Saudi Arabia. So, thank you very much for your invitation and good luck for future.

Preciosa Lighting

Vice President

Today I will introduce our company as a local manufacturer of Tiles and Ceramics for interior and exterior construction based in Saudi Arabia. I would say that I’m so proud of our product as it’s manufactured, containing over 100% of Saudi Arabian raw materials.  Today, we’ve joined the 12th Real Estate Development Summit to have one-to-one meetings with the top designers, architects and real estate developers and to provide them with our products as solutions for their projects. This is beneficial for business relationships and future projects as we want to achieve the goals of the vision of 2030. Thank you very much, and see you next year.

EXA Alfanar

Prequalification Engineer

After two successful events with GBB, we are delighted to be here in the Kingdom of Saudi Arabia, part of this amazing event, part of a transformation of the Kingdom, and have a chance to meet with new potential partners, as well as reconnect with our esteemed and valued partners as well.  Let’s see how it is.

VitrA

Manager - Regional Specifications, A&D Relations Marketing, Middle East & Africa

I’m here at the Hospitality Innovation Summit held in Dubai this year. It was a really productive experience for us. I’m with Gessi. We met with very good contacts; we had lots of meetings, lots of panel discussions and yes, we look forward to getting back and quantifying all our leads and to the event again next year. Thank you very much for having us. Goodbye from Gessi.

GESSI

Head of Specifications

I am the CEO and founder of RKF Group from France. I appreciate so much the way that it is because I came here for the third time because each time I feel like it’s increasing the level, the category and the qualification of the people attending the event, from both sides, buyers and suppliers. The quality of the connection and the organisation itself is really high-end.  And when you know the key people coming here and that’s why I congratulate the organizer for bringing these people.

RKF Linen

CEO and Founder

I’m very happy to be here today at the HIS 2023. It’s an amazing place where we can meet industry leaders.

Schneider Electric

MEA Hotel Segment Director

This is my first time here in the Hospitality Innovation Summit and this has been a great experience for me, and I see a lot of opportunities. Hopefully, I get to come here many years to come, and I wish everyone the best of luck and we’ll do great! Thank you!

Gruppo Bounifante

VP of Sales

I am the segment marketing manager for Signify Saudi Arabia and it’s been a pleasure to be here at the hospitality innovation summit. I believe it’s a very well-organized event, and we have been talking to certain suppliers and end users over the past two days with a lot of nice engagement in terms of workshops plus one-to-one meetings. This is the first time that I am attending, and I think it’s a good ROI for us. We have managed to have some useful discussions with end users and on projects that are happening in Saudi today. It’s very exciting to be engaged like this. The panel discussions were really useful when we were talking about innovation, sustainability and I think it really connects with what Signify is doing globally in terms of innovation, bringing sustainability into our operations and also going into certain innovative technologies that can benefit the future of these projects and the sustainability part. I’m so happy to be there, super excited and looking forward to more engagements like this in the future. Thank you very much.

Signify

Segment Marketing Manager - Retail & Hospitality | Office & Industry and Market Intelligence Manager,

Thank you, GBB, for creating such a lovely platform to connect with the project stakeholders across Saudi Arabia and UAE.  And from Kohler, this is a platform that has been created where we can connect to our customers face to face and talk about the last 150 years of the legacy of Kolar with some of our bold products for the new projects in Saudi Arabia and UAE.

Kohler Co.

Head of Sales - Middle East

Hospitality is booming in the region so it is definitely the right time to host such an event and bring together the hospitality leaders to discuss and to shape the future of the industry. It was a very good opportunity for the suppliers to meet the buyers, but at the same time, it was a good opportunity for the buyers to see the new innovations, technologies and products offered by the suppliers. I’m very happy to be a part of this event, and we are looking forward to the next one.

LIXIL EMENA

Leader Architecture and Design MENA

We are a famous luxury experience brand, and I was here today to present our hospitality and real estate opportunities. I’m very happy about this experience. I had a chance to present what we do to the Saudi market, which is very important. We think that it is a great opportunity indeed, and I was very happy to be here and to have very interesting meetings. I would like to thank GBB for having me here. Everything was so well organized, and I’m really happy with the experience. I think it was highly professional but also very informal, and we were just very comfortable. We enjoyed it a lot! Thank you!

Tonino Lamborghini

COO Hospitality and Real Estate Development

It’s a great chance so much time with the buyer, and it’s very important to maximize our presence in Saudi Arabia. It’s a great opportunity to interact with a lot of players in the business in a very short time and to have very effective conversations. If I had to do it in a different way, it would take me much more time and would be less effective, so I’m grateful for this chance

ABB

VP Global Marketing - Smart Buildings
Hicham Hassouni is the Chief Strategy & Business Development Officer at Boutique Group, a hospitality company fully owned by Saudi Arabia’s Public Investment Fund. In his current role, Hassouni is dedicated to elevating standards with strategic insights and an innovative approach to drive growth and contribute to the Boutique Group’s continued success. With a sharp understanding of market trends and a customer-focused mindset, he integrates analytical thinking with an unwavering commitment for the hospitality industry. Hassouni has more than two decades of experience in the ultra-luxury hospitality and real estate sectors across Europe, the Middle East and Africa. He previously held leadership positions and advisory roles at top-tier companies, including MEA and Indian Ocean Vice-President at Rosewood Hotel Group and Vice-President of MEA for luxury brands at AccorHotels. Hassouni also served in key roles at Jones Lang LaSalle as the Vice President of Hotels, and Senior Manager and Member of the Executive Committee at Colliers International. Hassouni holds a master’s degree in management from NEOMA Business School, an AMBA-accredited institution in France.
Hicham Hassouni Chief Strategy & Business Development Officer
Hicham Hassouni is the Chief Strategy & Business Development Officer at Boutique Group, a hospitality company fully owned by Saudi Arabia’s Public Investment Fund. In his current role, Hassouni is dedicated to elevating standards with strategic insights and an innovative approach to drive growth and contribute to the Boutique Group’s continued success. With a sharp understanding of market trends and a customer-focused mindset, he integrates analytical thinking with an unwavering commitment for the hospitality industry. Hassouni has more than two decades of experience in the ultra-luxury hospitality and real estate sectors across Europe, the Middle East and Africa. He previously held leadership positions and advisory roles at top-tier companies, including MEA and Indian Ocean Vice-President at Rosewood Hotel Group and Vice-President of MEA for luxury brands at AccorHotels. Hassouni also served in key roles at Jones Lang LaSalle as the Vice President of Hotels, and Senior Manager and Member of the Executive Committee at Colliers International. Hassouni holds a master’s degree in management from NEOMA Business School, an AMBA-accredited institution in France.
Hicham Hassouni Chief Strategy & Business Development Officer
Joe Tabet is an innovative visionary architect wearing different hats, with +20 years of professional experience in worldwide architecture and construction industry. Joe founded JT&Partners in 2015, starting with a handful of staff in a +100sqm office in Business Bay, Dubai. The company became an “overnight success”, earning recognition as an acclaimed international multidisciplinary consultant with impressive projects located in global destinations. He creates buildings and communities that transcend design and encompass social and environmental issues. Joe, JT&Partners and its projects received awards and recognitions from Cityscape, MEA, Arabian Property, UAE Business Awards, UAP Dubai. Recent completed projects include hotels in RAK, Seychelles and Egypt. Ongoing and upcoming projects include residential towers and villas, hotels, resorts, golf course, waterpark and hospital in Abu Dhabi, Dubai, RAK, Sharjah, Egypt, Greece and KSA. Always alert to the latest trends and with eyes towards the future, he pushes his staff into looking at innovation, Internet of Things, digital twin, 3D printing, modeler construction and invests in the newest multi-media technology and up-to-date state-of-the-art tools. n the span of seven years, despite economic slumps and pandemic challenges, Joe persevered, formulated vision/ mission, planned everything around the future, from business strategy to financial situation and started exploring for work in different geographies and other sectors like healthcare. Subsequently, JT&Partners grew to more than twice its original size. His initial staff rose to +125, its Dubai office increased to +1000sqm and the company expanded its practice to Abu Dhabi and Beirut. Taking advantage of multi-skilled resources availability in the region, Joe employed people from multi-cultural backgrounds, of +15 different nationalities with diverse professional experiences. Thus, JT&Partners has an energetic, collaborative, creative team of innovative individuals with their fingers on the pulse of global architecture and construction, from latest technologies and trends, to oldest traditions, producing bespoke designs that reflect diversity in culture, experience and understanding. Joe is a firm believer of applying innovation at different levels: design, business, client approach, project approach and good support team. He uses “unconventional” management strategies for JT&Partners to sustain its reputation as a world-renown consultant, delivering iconic, environmental and socially sustainable projects world-wide as well as retaining and expanding his clientele and contacts. A talented, insightful and creative architect, he has the gift of being able to understand, interpret local cultural requirements/ aspirations and reflecting all these into cost-effective building design solutions Proactive in his commitments to CSR, Joe is heavily involved in raising awareness on sociable/sustainable communities, giving his team good health/financial benefits, fostering future generation, conducting business ethically/fairly, supporting worthy causes. Outside of the practice, he attends international industry related exhibits, actively participates in university lectures/ panel discussions and grants interviews to share his knowledge, experiences, viewpoints. Joe is an inspiration to designers and architects. He achieved success through his innovative ideas in design and management, creativity to “think outside of the box” and being a flexible and adaptable visionary. To be ranked amongst the most powerful architects and influencers in the Region is an honour for Joe.
Joe Tabet Managing Director
Joe Tabet is an innovative visionary architect wearing different hats, with +20 years of professional experience in worldwide architecture and construction industry. Joe founded JT&Partners in 2015, starting with a handful of staff in a +100sqm office in Business Bay, Dubai. The company became an “overnight success”, earning recognition as an acclaimed international multidisciplinary consultant with impressive projects located in global destinations. He creates buildings and communities that transcend design and encompass social and environmental issues. Joe, JT&Partners and its projects received awards and recognitions from Cityscape, MEA, Arabian Property, UAE Business Awards, UAP Dubai. Recent completed projects include hotels in RAK, Seychelles and Egypt. Ongoing and upcoming projects include residential towers and villas, hotels, resorts, golf course, waterpark and hospital in Abu Dhabi, Dubai, RAK, Sharjah, Egypt, Greece and KSA. Always alert to the latest trends and with eyes towards the future, he pushes his staff into looking at innovation, Internet of Things, digital twin, 3D printing, modeler construction and invests in the newest multi-media technology and up-to-date state-of-the-art tools. n the span of seven years, despite economic slumps and pandemic challenges, Joe persevered, formulated vision/ mission, planned everything around the future, from business strategy to financial situation and started exploring for work in different geographies and other sectors like healthcare. Subsequently, JT&Partners grew to more than twice its original size. His initial staff rose to +125, its Dubai office increased to +1000sqm and the company expanded its practice to Abu Dhabi and Beirut. Taking advantage of multi-skilled resources availability in the region, Joe employed people from multi-cultural backgrounds, of +15 different nationalities with diverse professional experiences. Thus, JT&Partners has an energetic, collaborative, creative team of innovative individuals with their fingers on the pulse of global architecture and construction, from latest technologies and trends, to oldest traditions, producing bespoke designs that reflect diversity in culture, experience and understanding. Joe is a firm believer of applying innovation at different levels: design, business, client approach, project approach and good support team. He uses “unconventional” management strategies for JT&Partners to sustain its reputation as a world-renown consultant, delivering iconic, environmental and socially sustainable projects world-wide as well as retaining and expanding his clientele and contacts. A talented, insightful and creative architect, he has the gift of being able to understand, interpret local cultural requirements/ aspirations and reflecting all these into cost-effective building design solutions Proactive in his commitments to CSR, Joe is heavily involved in raising awareness on sociable/sustainable communities, giving his team good health/financial benefits, fostering future generation, conducting business ethically/fairly, supporting worthy causes. Outside of the practice, he attends international industry related exhibits, actively participates in university lectures/ panel discussions and grants interviews to share his knowledge, experiences, viewpoints. Joe is an inspiration to designers and architects. He achieved success through his innovative ideas in design and management, creativity to “think outside of the box” and being a flexible and adaptable visionary. To be ranked amongst the most powerful architects and influencers in the Region is an honour for Joe.
Joe Tabet Managing Director
Jacob Rinard is a Vice President and Program Director at Parsons’ Saudi Arabian operations, known in the Kingdom as Saudi Arabian Parsons Limited (SAPL), which operates as a unit of the US-based Parsons Corporation. Jacob is a distinguished leader with over 25 years of experience in delivering complex international projects across private and government sectors. His expertise lies in program and contract management, where he has demonstrated a keen focus on initiation, execution, and completion while ensuring optimum performance. With a remarkable ability to lead diverse teams, both direct and indirect, spanning domestic and international arenas, Jacob has managed teams reaching upwards of 500 individuals. His proficiency in procurement and contracting is evident in his ability to formulate, manage, and ensure compliance throughout the project lifecycle. Noteworthy is his skill in building strong relationships, fostering trust, and promoting collaboration with clients, stakeholders, and partners across various international markets, including Saudi Arabia, Qatar, UAE, India, Australia, Jamaica, Panama, and the USA. Once an Enlisted Airman in the United States Air Force, from 1998 to 2001, Jacob embodies the values of commitment, service, and leadership. He has contributed significantly to various projects, including currently leading the $26.7 billion Jazan City for Primary and Downstream Industries (JCPDI) mega-project in Saudi Arabia, which has had a substantial impact on job creation and economic growth. Throughout his career, Jacob has managed international projects exceeding $30 billion in value, showcasing his adeptness in handling large-scale initiatives. With a team of more than 500 employees in JCPDI, our professionals bring expertise across multiple disciplines including project management, engineering, construction, port operations, urban planning, sustainability, and landscape architecture for our client in Jazan, KSA.
Jacob Rinard Vice President, Program Director
Jacob Rinard is a Vice President and Program Director at Parsons’ Saudi Arabian operations, known in the Kingdom as Saudi Arabian Parsons Limited (SAPL), which operates as a unit of the US-based Parsons Corporation. Jacob is a distinguished leader with over 25 years of experience in delivering complex international projects across private and government sectors. His expertise lies in program and contract management, where he has demonstrated a keen focus on initiation, execution, and completion while ensuring optimum performance. With a remarkable ability to lead diverse teams, both direct and indirect, spanning domestic and international arenas, Jacob has managed teams reaching upwards of 500 individuals. His proficiency in procurement and contracting is evident in his ability to formulate, manage, and ensure compliance throughout the project lifecycle. Noteworthy is his skill in building strong relationships, fostering trust, and promoting collaboration with clients, stakeholders, and partners across various international markets, including Saudi Arabia, Qatar, UAE, India, Australia, Jamaica, Panama, and the USA. Once an Enlisted Airman in the United States Air Force, from 1998 to 2001, Jacob embodies the values of commitment, service, and leadership. He has contributed significantly to various projects, including currently leading the $26.7 billion Jazan City for Primary and Downstream Industries (JCPDI) mega-project in Saudi Arabia, which has had a substantial impact on job creation and economic growth. Throughout his career, Jacob has managed international projects exceeding $30 billion in value, showcasing his adeptness in handling large-scale initiatives. With a team of more than 500 employees in JCPDI, our professionals bring expertise across multiple disciplines including project management, engineering, construction, port operations, urban planning, sustainability, and landscape architecture for our client in Jazan, KSA.
Jacob Rinard Vice President, Program Director
Maroun leads the Project & Development Services team in the Kingdom of Saudi Arabia and Bahrain. He has over 21 years of experience in the property and construction industry, having led and delivered many complex PMO, large-scale urban planning and mixed-use development schemes across GCC and the Middle East. His involvement in projects has varied from working with private and Government sector clients, contractors, project management consultants, architecture firms and client-side developers. Maroun is renowned for his collaborative leadership approach, engaging with clients, stakeholders, and project teams to deliver better project outcomes. He is also a trained Architect and a Fellow Member of the Chartered Institute of Arbitrators.
Maroun Deeb Head of Project and Development Services
Maroun leads the Project & Development Services team in the Kingdom of Saudi Arabia and Bahrain. He has over 21 years of experience in the property and construction industry, having led and delivered many complex PMO, large-scale urban planning and mixed-use development schemes across GCC and the Middle East. His involvement in projects has varied from working with private and Government sector clients, contractors, project management consultants, architecture firms and client-side developers. Maroun is renowned for his collaborative leadership approach, engaging with clients, stakeholders, and project teams to deliver better project outcomes. He is also a trained Architect and a Fellow Member of the Chartered Institute of Arbitrators.
Maroun Deeb Head of Project and Development Services
Qualifying in 2003 Seif worked in the Middle East, Asia and Europe on several high-profile projects. Joining the practice in 2010 Seif worked on notable projects such as Haramain High Speed Rail Stations, Queen Alia International Airport, Slussen masterplan, Stockholm. In 2016 he was Project Architect for the competition winning design for the Jabal Omar development in Makkah, KSA. Born in London and growing up across Europe, Africa and the Middle East, Seif is a keen traveller with an interest in discovering cultures and places.
Seif Bahaa-El-Din Senior Partner
Qualifying in 2003 Seif worked in the Middle East, Asia and Europe on several high-profile projects. Joining the practice in 2010 Seif worked on notable projects such as Haramain High Speed Rail Stations, Queen Alia International Airport, Slussen masterplan, Stockholm. In 2016 he was Project Architect for the competition winning design for the Jabal Omar development in Makkah, KSA. Born in London and growing up across Europe, Africa and the Middle East, Seif is a keen traveller with an interest in discovering cultures and places.
Seif Bahaa-El-Din Senior Partner
Professor Sir Peter Cook, a pivotal figure in the global architectural world for over half a century. He is the director of Cook Belacevic Haffner and Partners (CBH) and the founder of the world-renowned architectural group Archigram. Notable roles include leading the Institute for Contemporary Art, London, and the Bartlett School of Architecture at University College London; recognized for his innovative contributions, he received an honorary doctorate from Lund University in 2010 and the Royal Gold Medal from the Royal Institute of British Architects in 2002 for his work with Archigram. Knighted in 2007, he holds esteemed positions such as Royal Academician and Commandeur de l’Ordre des Arts et Lettres. Currently a Senior Fellow at the Royal College of Art, London, he also holds professorships at institutions including the Royal Academy and the Hochschule fur Bildende Kunste, Frankfurt-Main. His architectural projects span the globe, including Osaka, Berlin, Frankfurt, Madrid, the Kunsthaus in Graz (with Colin Fournier), and university buildings in Vienna, the Gold Coast Australia, and Bournemouth. Peter’s continuing work as a lecturer of considerable renown makes him a familiar voice within cultural institutions around the world, where many have enjoyed an opportunity to hear Peter expound (among other subjects) upon his love affair with the slithering, the swarming and the spooky.
Sir Peter Cook Director
Professor Sir Peter Cook, a pivotal figure in the global architectural world for over half a century. He is the director of Cook Belacevic Haffner and Partners (CBH) and the founder of the world-renowned architectural group Archigram. Notable roles include leading the Institute for Contemporary Art, London, and the Bartlett School of Architecture at University College London; recognized for his innovative contributions, he received an honorary doctorate from Lund University in 2010 and the Royal Gold Medal from the Royal Institute of British Architects in 2002 for his work with Archigram. Knighted in 2007, he holds esteemed positions such as Royal Academician and Commandeur de l’Ordre des Arts et Lettres. Currently a Senior Fellow at the Royal College of Art, London, he also holds professorships at institutions including the Royal Academy and the Hochschule fur Bildende Kunste, Frankfurt-Main. His architectural projects span the globe, including Osaka, Berlin, Frankfurt, Madrid, the Kunsthaus in Graz (with Colin Fournier), and university buildings in Vienna, the Gold Coast Australia, and Bournemouth. Peter’s continuing work as a lecturer of considerable renown makes him a familiar voice within cultural institutions around the world, where many have enjoyed an opportunity to hear Peter expound (among other subjects) upon his love affair with the slithering, the swarming and the spooky.
Sir Peter Cook Director
Mario Cucinella was born in Palermo in 1960 and graduated in Architecture at the University of Genoa in 1986. In 1992, in Paris, he founded Mario Cucinella Architects, an architecture firm now based in Bologna and Milan, and of which he is also the creative director. In 2015 he founded SOS - School of Sustainability, a postgraduate program focused on sustainable architecture. The importance of his work and continued commitment as an architect and educator on environmental and social issues have been recognized with the International Fellowship of the Royal Institute of British Architects (2016) and with the Honorary Fellowship of the American Institute of Architects (2017). In 2018 he was curator of the Italian Pavilion de La Biennale di Venezia 2018 with the exhibition “Arcipelago Italia”. He is the author of many publications including: “The future is a journey to the past. Ten stories about architecture” (2021, published by Quodlibet), “Architecture of Education” (2021, published by Maggioli), “Building Green Futures” (2020, published by Forma).
Mario Cucinella Founder & Design Director of MCA
Mario Cucinella was born in Palermo in 1960 and graduated in Architecture at the University of Genoa in 1986. In 1992, in Paris, he founded Mario Cucinella Architects, an architecture firm now based in Bologna and Milan, and of which he is also the creative director. In 2015 he founded SOS - School of Sustainability, a postgraduate program focused on sustainable architecture. The importance of his work and continued commitment as an architect and educator on environmental and social issues have been recognized with the International Fellowship of the Royal Institute of British Architects (2016) and with the Honorary Fellowship of the American Institute of Architects (2017). In 2018 he was curator of the Italian Pavilion de La Biennale di Venezia 2018 with the exhibition “Arcipelago Italia”. He is the author of many publications including: “The future is a journey to the past. Ten stories about architecture” (2021, published by Quodlibet), “Architecture of Education” (2021, published by Maggioli), “Building Green Futures” (2020, published by Forma).
Mario Cucinella Founder & Design Director of MCA