13th Edition Real Estate
Development Summit

Real Estate Development

With the continued success of the RED Summits, the 13th Edition focused on projects in Saudi Arabia, being hosted in the plush ambience of the beautiful city of Milan, Italy, opens new avenues for project holders, suppliers and associated groups alike. The summit invariably gets bigger and better, with each edition featuring a larger range of offerings, higher profile of attendees, more traction and a statistically greater number of happy clientele. This time again, the 13th REDS Saudi Arabia: Europe Edition will bring together over 250 developers, designers, architects, operators, contractors, consultants and suppliers from across the globe working on live and upcoming projects in Saudi Arabia with the most notable commercial, residential, hospitality and mixed-use developments being represented at the summit. A carefully crafted agenda with our signature B2B meetings, knowledge-enhancing sessions, and ample networking sessions offers not just a great event experience but also a wholesome business experience. 

Who we work with

Grohe . hansgrohe . Vitra . AlHayat . RAK Ceramics . Daikin . Grohe . hansgrohe . Vitra . AlHayat . RAK Ceramics . Daikin
Kohler . Momentum . Hefa . SKM . Lasvit . Brand Corner . Kohler . Momentum . Hefa . SKM . Lasvit . Brand Corner
Porcelanosa . Preciosa . Kaldewei . Technogym . Decent Home . Porcelanosa . Preciosa . Kaldewwei . Technogym . Decent Home
Villeroy . Exa . Reynaers . Panatta . Laufen . Poliform . Almutlaq . Villeroy . Exa . Reynaers . Panatta . Laufen . Poliform . Almutlaq


Our pre-scheduled B2B meetings are nothing short of a magical matchmaker that setup your meetings with just the kind of businesses that you would potentially want to partner with, specifically curated based on your business requirements. It’s not AI; it’s HI – Human Intelligence, the collective acumen the entire team brings together with their range of experience spanning decades, working directly for esteemed clientele with dynamic needs. The HI designs your personalized agenda to ensure you get the most and the best out of your time at REDS.

Key Highlights

A pool of opportunities opens up through our planned as well as free-form sessions specially dedicated ensuring you walk away with the highest number of meaningful business connections.

Hear from the line-up of subject matter experts, each with unique perspectives, exceptional credentials and rich experience, discussing the most pressing issues in the industry.

Knowledge Exchange

RED Summit offers highly targeted benefits by bringing in focused participants who are the decision makers and thus boosts stronger brand presence.

Marketing & Branding

The spaces at RED Summits are not showcases, but rather experiences offered to the right set of potential buyers by creating stronger impact and brand recognition.

Exhibition Space

Summit Partners

Media Partners

Supporting Partners

Design Partner

Luxury Partner

Series Speakers

Anas Hasan

Director - Design
Rua Al Madinah

Arjan Pit

Managing Director MEA
UN Studio

Mohammed Adib

Partner and Chief Design Officer
Dewan Architects + Engineers

Henrique Dias

Regional Hospitality Design Director
DLR Group Middle East

Manuel D. Schneider

Director of Investment Management
Boutique Group

Series Speakers

Wahdan Alkadi

Chief Business Officer

Phillip J. Jones

Chief Tourism Officer

Ian Wilson

Regional Director for Hospitality - THE LINE

Pierre Menges

Executive Director Procurement and Chief Procurement Officer

Kristina Zanic

Founder & CEO


Anas Hasan

Director - Design
Rua Al Madinah

Anas Hasan is a Design Director in Rua Almadinah Holding Company with Over 24 years’ of experience in Design and Development gained through working and leading different types of high-end projects and developments in Saudi Arabia and Middle East. Anas has B.Sc. in Architecture and MBA from the university of Manchester.


For 6 years, Anas was leading the design and development department in Knowledge Economic city which is mixed use development, where he participated in develop and deliver major successful projects including Malls, Hotels, residential compounds, office building….etc.)


Currently, Anas is leading the design of one of the biggest Hospitality projects in the world, targeting to deliver 5000 Keys Hospitality project by 2026 which is part of overall project vision of Rua Almadinah development to deliver 48,000 keys by 2030.


Managing Director MEA

Arjan received his Master of Science in Architecture from the TU Delft in 2006 and joined UNStudio in 2020, bringing with him extensive international experience in complex master planning and architectural projects in Europe, China and the Middle East.


He has a broad interest and understanding of cultural diversity proving to be a valuable asset in UNStudio’s global presence and reach. Arjan has led multiple high profile projects ranging from masterplanning and urban strategies to architecture projects including public buildings, industrial complexes and mixed-use high rise through all stages of design and construction. He is specialized in design strategy with a track record in optimization of complex master planning and architectural projects.


Currently Arjan leads the practice of UNStudio Middle East, dedicated as the local liaison for developments in the Middle East. With his allround experience Arjan is able to oversee and advise stakeholders on all key levels of developments.

Mohammed Adib

Partner and Chief Design Officer
Dewan Architects + Engineers

Mohammed Adib is a graduate of the AA School of Architecture and a postgraduate in interior architecture from Barcelona. Mohammed Adib has worked in the UK, Spain, Jordan, North Africa, and Asia over the last 30 years, and for the past 17 years has been based between Barcelona and the Middle East.

During his studies, Iraqi-born Mohammed collaborated with many offices in the UK and Europe. After university he embarked on a “Grand Tour” working for 18 months in architectural offices across Europe, the Middle East, Asia and the Americas. In 1993, Mohammed established Intercon in London as a niche design company specialising in large-scale commercial interior design. Under his design and management
guidance, Intercon has completed over 180 projects in 15 countries and has gradually expanded its services to include architecture, product design, signage and wayfinding.

In 2017 Mohammed, joined Dewan Architects + Engineers as partner and Chief Design officer. His main responsibilities are the protection and development of the design language as well as establishing new markets. He has directed projects in the Middle East, S E Asia, Europe and Africa.

Henrique Dias

Regional Hospitality Design Director
DLR Group Middle East

Henrique Dias is the Regional Hospitality Design Director of DLR’s Group in the Middle East. He has over 19 years of experience with leading award-winning projects in the region and globally. In his role, Dias rethinks and translates conceptual ideas into stimulating, thought-provoking architectural realities and thrives on finding new solutions to design problems. He is working across the firm to ensure DLR’s designs and innovations keep on pushing through their boundaries and limits. He is a respected thought leader in the industry ensuring the best experience with clients and his team.


Dias has recently led high-profile projects such as the Jubail Island Development in Abu Dhabi and the Madinah Gate Double Tree Hotel in KSA, which have further cemented his reputation as a distinguished professional in the design industry, making him the award-winning architect of the year.

Manuel D. Schneider

Director of Investment Management
Boutique Group

Manuel D. Schneider is the Director of Investment Management for PIF’s – Boutique Group, the entity tasked with the commercialization of the royal and cultural palaces in the Kingdom of Saudi Arabia.

Manuel has over 15 years’ experience in operations, asset management and investment strategy, business development, as well as financial underwriting across the hospitality, tourism and real estate sectors.

Prior to joining PIF, Manuel was based in Doha with Katara Hospitality, the State of Qatar’s hotel investment arm. In his function as Director – Asset Management & Investments, he oversaw all aspects of the firm’s Middle Eastern, African and Asian hotel portfolio with a market capitalization of approximately USD 7 billion.

Previously, he has gained additional experience with international consultancies EY and JLL, as well as other international asset management and hospitality operations firms in the US and Europe.



Manuel recently graduated with an Executive MBA from HEC Paris, specializing in International Finance Strategy.

He also earned a master level qualification in Hospitality Real Estate and Investments at Cornell University’s – Baker Program in Real Estate in New York, USA.

Manuel holds a BSc (hons) in International Hospitality Management from the Emirates Academy of Hospitality Management, UAE and École hôtelière de Lausanne (EHL), Switzerland.

Thank you!

We’ll get in touch
with you soon!

Ravi K Chandran

Founder, CEO

Arthur Adeya is an Architect by profession with over a decade’s experience in Architecture and over 6 years’ experience in Master Planning and Landscape Architecture.

Prior to joining Athena Properties Limited as a Director for design and planning, Arthur was a Principal Partner at Lexicon + ion In charge of Master Planning, Landscape Architecture and Urban Design working with external teams to ensure projects.
He previously worked in the USA with The HOK Planning Group in Washington DC and EDSA Inc. The HOK Planning Group in Washington DC and EDSA The HOK Planning Group in Wash

Prior to joining Athena Properties Limited as a Director for design and planning, Arthur was a Principal Partner at Lexicon + ion In charge of Master Planning, Landscape Architecture and Urban Design working with external teams to ensure projects.


Media Director and Partner
Saudi Projects

Born and raised in England, Laura has worked at tpg media for 26+ years in the UK and now Dubai office.


During this time, Laura has work on tpg media’s B2B & B2C publications that are distributed throughout Europe & the Middle East, gaining many years of experience. Having been responsible for millions of published words, pages & dollars, there really is no scenario Laura has not already faced in the publishing arena.


Laura began her professional career with tpg media in the UK office. Excelling at media, she rapidly progressed to magazine manager, country manager, head copywriter & now Media Director and Partner and contributes to all the company’s titles in the region.


Through her career at tpg media, Laura has grown with the company, learning & developing every aspect of the publishing business from sales & editorial to production & distribution.

Today Laura manages the entire publishing operation in the Middle East & continues to push the boundaries within the company, region & industry. Continually exploring new opportunities & technologies to communicate a chosen message to a given demographic.


Laura is target driven & client focused ensuring all of her team are reliable & accurate when it comes to client’s needs. Exceeding client expectations come as standard with on time project completion. Laura is accessible to all clients 24/7 & continues to be in regular contact with them to support her team & our clients.


Laura brings 26+ years expertise in optimising client’s marketing strategies through print & digital media channels.
Delivering company messages to leading decision-makers throughout the GCC & beyond. With over 10 million words published in the past 20 years, supplying copy for in excess of 8,000 companies and organisations throughout Europe, North America, the Far East, and the Middle East – writing copy for brochures, catalogues, press advertising, the in-house magazine, annual reports, and radio scripts.

Stephan Vanden Auweele

Chief Executive Officer
United Hospitality Management

Stephan Vanden Auweele is the CEO of United Hospitality Management (UHM) with offices in Dubai and Lisbon. United Hospitality Management is a hotel operating company managing a selection of luxury and upscale hotels across Europe and the Middle East. 


The company´s portfolio covers leading industry brands like the Luxury Collection, Sheraton, Hyatt, Movenpick, Vignette Collection, and Yotel as well as an affiliation with Fairmont. UHM’s expertise lies in mixed-use resorts and city properties. 


Prior to his role at UHM, Stephan was the Chief Hospitality Group Officer with Asset World Corporation in Asia, a leading and innovative real estate development company and a member of the prominent TCC group with a diverse portfolio of award-winning hotels and retail and commercial properties all Asia. 


Stephan’s illustrious career spans Asia, Europe, and the Middle East, including a tenure as the head of Marriott International (Starwood) in Dubai & Northern Emirates. He also chaired the Belgian Business Council in the UAE. With over three decades of experience in the hospitality industry, Stephan has successfully managed portfolios, orchestrated hotel openings, spearheaded repositioning efforts, and executed brand launches. 

Spencer Wylie

Chief Executive Officer

Having honed his craft throughout the Middle East over the past 25 years, Spencer is a proven board level advisor with verifiable specialism in the successful delivery of giga and mega-scale projects, comprising hospitality developments as well as an increasing number of mixed-use lifestyle destinations.


His experience in leading major international consultant and contracting organisations garners best in industry competencies covering programme, project, and commercial remits, having added positive impact to iconic project success stories, on behalf of high-profile regional developers.


Working alongside Compass’ multi-disciplined project development consultancy Team, Spencer aids improved operational excellence for client project delivery outcomes, with a keen interest in modern methods of construction and enhanced life-cycle value-chain in sustainable, tech-led construction delivery.

Duncan Kidd

Design Management Director – KSA

Duncan is a highly experienced Design Lead with over 35 years of industry expertise, including 15 continuous years in the GCC region. Currently, he is leading the design efforts for the prestigious Diriyah Square development in Riyadh, KSA, as part of JLL’s team. Duncan has a proven track record of delivering iconic projects in the region, such as the Thematic Districts and Plaza Pavilions for Dubai Expo 2020.


With a strong background in consultancy and construction, Duncan provides invaluable high-level design input throughout the project lifecycle and maintains design integrity by fostering strong relationships with client teams. He began his career in the UK before relocating to Abu Dhabi in 2008 to work with Aldar Properties on the design and construction of the five-star W Hotel on Yas Island. Duncan’s impressive portfolio also includes managing major urban redevelopment projects and serving as the Construction Design Lead for Expo 2020’s Thematic Districts and Al Wasl Plaza Pavilions in the UAE.

Dr. Adel Ezzat

Elaf Group

A visionary leader with a distinguished career spanning more than 25 years, Dr. Adel Ezzat currently serves as the Chief Executive Officer of Elaf Group.

Dr. Ezzat leverages his extensive experience in operations, marketing management, and sustainable organizational growth to steer the group’s strategic direction, which is closely aligned with Vision 2030’s roadmap for economic diversification and the development of the travel and tourism sector.

Prior to joining Elaf Group, Dr. Ezzat served as President & Chairman of the Saudi Arabian Football Federation. He has also held several senior positions with leading organizations including Chief Executive Officer of Saudi Paper Group, Managing Director of Hyundai & Genesis at Mohamed Yousuf Naghi Motors Hyundai, and Managing Director of the Toyota Business at Abdul Latif Jameel Group. Earlier in his career, he worked at Procter & Gamble for eight years where he honed his skills in the areas of operations management, human resources, supply chain management, and marketing.

Dr. Ezzat’s remarkable progression throughout his working life demonstrates a strong commitment to professional and personal growth that has enabled him to successfully increase profitability, oversee multiple projects to the highest standards, and lead teams towards exceptional performance.
He holds a PhD in Marketing from Paris University, a master’s degree in Business Administration from Manchester University, and a master’s degree in Marketing from Nottingham Trent University, together with a bachelor’s degree in Electrical Engineering from King Abdulaziz University.

Eng. Salahaldeen Khaled

Projects Sales Manager

The first step towards customer satisfaction is being reached by stellar strategy, and that’s what I aim to provide.”
 These words comes from one of the key players in the industry and works from one of the top notched Porcelain and Ceramics Company in KSA.
 Mr. Salah Al-Deen Khaled, an expert Projects Sales Manager and working from Exa Porcelain & Ceramics, has allowed  many organizations in improving their sales margins and audience. He has a Bachelor’s Degree in Civil Engineering on which took more of his expertise and successfully got an MBA Degree.
 Mr. Salah brought dedication and positive results to the Real Estate Developers, Contractors and even End-users that had worked and trusted  EXA ALfanar because of his passionate approach towards product perception, customer satisfaction, and business statistics.
 “What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach.”
 In addition to 12 years of experience in Construction Materials & Professional Projects Sales Field, He have also extensively reached out to GCC Countries as the sole representation of EXA Alfanar for Mega projects that the company could attain. His field of experience in the Industry and professional duties, developed campaigns for different segments on which upscaled the company’s vision towards quality brand.

Christian Muhr

Kerten Hospitality

Christian is a strategic and goal-oriented hospitality leader with over 30 years of experience. His distinguished career includes roles such as Vice President of Operations for Hilton in Central Europe, where he led the integration of a large number of new hotels and implemented regional strategies, as well as Vice President Egypt and Levant area, after a long-standing career in numerous operational functions. During the last few years, Christian leveraged his vast experience to provide consultancy services, focusing on change management and profitability optimization for various hotels and businesses. A record of success in challenging market conditions and a commitment to customers, investors, and team members defines his leadership style. With recognition in the Annual Hotelier Middle East Power 50 list, Christian continues to be an influential figure in the hospitality industry, fostering growth and innovation.

Olivier Harnisch

Lunasole Hospitality

Olivier Harnisch is an international Hotelier and founder of Lunasole Hospitality, a consultancy company based in the UAE, and a member of the Board of Directors of several companies in KSA, the UAE and Bahrain. Until the end of 2021, Mr. Harnisch held the position of Head of Hospitality at the Public Investment Fund in Riyadh. He was also the founding CEO of the PIF Hotel Management Company, in which he remains a member of the Board of Directors. Before that, Mr. Harnisch was CEO at Emaar Hospitality in Dubai. He started his hospitality career in 1986 in Nice, France. His path includes 4 years as COO of the Radisson Hotel Group and 14 years at Hilton where he was Managing Director for Northern and Central Europe. Mr. Harnisch holds an MSc in Organizational Behavior from the University of London, an MBA from Heriot-Watt University in Edinburgh and a Degree in Hospitality Management from the Berlin School of Hotel Administration. Having worked across the globe, Olivier Harnisch is fluent in six languages. He is also a passionate airplane pilot.

Mourne Fourie

Technical Excellence Director